Heart & Parcel - Brand Renewal
Brand Identity / UI, UX Design
- Adobe Illustrator
- Adobe Photoshop
- Adobe After Effect
Heart & Parcel
Heart & Parcel was founded in Manchester, England in 2015. H&P support people learning English to flourish in their local communities and forge connections by developing English language and communication skills through the medium of food.
Keywords: Food, Language, Recognition, Community
Despite Heart & Parcel meaningful pedigree, an inconsistent approach to identity and visual communications had left it with a brand that did not convey the full breadth of its offering and expertise.
Aim to create a modern brand identity and align with the features of Heart & Parcel. The new logotype and colour palette are fresh and approachable.
To stay the balance between softness and formal and put the organization's multi-faceted offering at the centre of its story. Besides we created motion image for expressing the brand's visual dynamic value.