Heart & Parcel -  Brand Renewal



Type

Brand Identity / UI, UX Design

Software

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe After Effect
  • Figma

Role

Digital designer

Photo 

Heart & Parcel

Year

2021



Project Background


Heart & Parcel was founded in Manchester, England in 2015. H&P support people learning English to flourish in their local communities and forge connections by developing English language and communication skills through the medium of food.

Keywords: Food, Language, Recognition, Community




Challenge


Despite Heart & Parcel meaningful pedigree, an inconsistent approach to identity and visual communications had left it with a brand that did not convey the full breadth of its offering and expertise.




Design Solution


Aim to create a modern brand identity and align with the features of Heart & Parcel. The new logotype and colour palette are fresh and approachable.

To stay the balance between softness and formal and put the organization's multi-faceted offering at the centre of its story. Besides we created motion image for expressing the brand's visual dynamic value.















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